Social channels are fuelled by content, no matter if it is branded or user-generated. A great social platform would be like a circus without an elephant when it does not have comments, shares, and retweets. Content is what makes business move, and if you are able to let people talk about your brand then the search engines will reciprocate you with good rankings.
Anything without planning would result in a disaster. It is like having no blueprint when you are building your dream home. It is therefore important that content in Facebook should be planned. Here are the ways on how you can do this.
Know Your Customers
Using your Facebook page to its optimal level can be a skill on its own. You can entice people and turn them into fans if people love your brand. If they feel that they can share content that you feed them, then you’ve succeeded in your goal of encouraging people to like them. You do not have to monopolize the page by talking about your services or your products.
Touch on Emotions
People change from viewers to fans because of a reason. They love the brand. Fans do not like the fan page of a brand just for the updates. They join it because they love it. You should learn how to be skilful in user engagement. This involves connecting with the fans on an intimate level.
Take not that you should not monopolize your brand as your fans own your fan page as well. People do not want to engage with someone who always does sales talk. You should be able to get into a real conversation with them. Your facebook content should not be all about advertising but is providing important conversations. Fan pages are built on user-generated content.
Telling Stories Passionately
Facebook changed the ways how brand think. It started the idea that brands should have the same mentality as publishers and avoid hard selling. The changes in Facebook this year that includes the Timeline format allowed brands to highlight products and include company milestones to share to their fans. Great brands such as Coca-Cola and Starbucks permit fans to feel that they are part of brand history. Coca-Cola shared a video entitled “Content 2020” that gives importance to brand storytelling.
The Internet is not only limited to desktop or netbooks. It can be accessed through mobile. You should consider your mobile landing page when you create your page. Keep in mind that social media thumbnails are visible on the mobile page. Taking care of this change will help you convert those visitors into customers. Remember that your mobile presence is an important tool in motivating your potential clients to become customers. Mobile gadgets make the Web accessible to people. Thus, you should consider how you can improve your mobile landing page.
Planning your Facebook content is an important factor in the success of your web enterprise.
If you have any ideas on how to plan Facebook content, share some of it on the comments below.