Google never gives a clear warning for penalizing or banning websites except for the obvious indicators of sales dropping and getting fewer visitors to your site. Most website owners and SEO firms are left in the dark with no idea as to why their sites were banned or penalized. They do not have any idea how to resolve these issues. There are many reasons why sites are banned, but the following are the top reasons why such actions happen. You can contact your SEO company if you find that your website has been banned in order to help you get back on top of Google’s rankings.
Duplicate Content or Websites
Google hates duplication of content or websites. Even though you might be the original author of the content, Google will still ban you for having duplicate content. You have to make sure you are the only one using your content. Use quotation marks (“) around some of your text and perform a Google search. Read more about copyright infringement if you find another website that is using your original copy, check out: Google DMCA.
You can even monitor if your site has been replicated through Copyscape.
Cloaking (A BIG Google No-No)
Cloaking is the display of different content to a search engine spider (versus a real site). A page that uses cloaking is jammed with keywords and phrases that the website owner is trying to rank for. Cloaking is the same as cheating, as Google will eventually catch up to you.
Keyword Spamming and Keyword Stuffing
Keyword spamming is the excessive use of keywords in a webpage. This is not only limited to the contents of the page but it can also be done with the code such as in invisible text, meta tags, alt tags, comment tags, and title tags. Google often reduces the rankings of the site or just simply ban the site from the search if it finds a keyword is repeated too often. Targeted keywords should have a 1% to 5% keyword density on a page. The best guide in preventing keyword spamming is to create content for the real people and not the search engine. Keywords should flow naturally.
Purchasing links will not get you banned but it can affect your page rank. The Google algorithm can penalize your site and put it in limbo for 6-8 months. This is also known as the sandbox effect. Surely you can see that purchasing links will not benefit you one bit. Google already devalues websites that sell links, so buying them for your site will not help your cause either.
Hidden Text and or Links
Text can be hidden in a number of ways. It is considered to be a hidden link or (hidden text) when it is not visible to the visitor/user, but can be picked up by search engine spiders. The use of cascading style sheets, or the use of white text on a white background makes it possible to hide text. However, search engines can easily catch these methods nowadays. It’s just best not to perform these sneaky strategies.
Doorway pages are pages that lure search engine spiders to crawl a site to rank high for their targeted keywords. Real people who visit this page then are redirected to a real website. This is a doorway page.
Redirect pages target related or similar keywords or phrases. However, these pages do not contain interesting content that readers want to deal with. They can be high in the search engine rankings, but clicking on these pages will redirect you to another page that do not have any connection with the link you clicked for.
Website owners strive to have a page that will have high SERPs. Once they obtain the top ranking, they will swap another page in its place.
Linking to Bad Sites
It is necessary to have link campaigns in the SEO world, just make sure that these links are done correctly. Linking to bad neighborhoods will be a sure formula for losing rank or getting banned by Google. Do not link to sites that use black hat techniques to increase their search engine rankings. Always monitor your site’s outbound links and remove any offenders.